LinkedIn marketing tool
LinkedIn is the world’s largest employee and business-oriented social networking service that operates via app and website. It helps you take your social media networking, marketing, advertising and professional relations to the next higher level. LinkedIn allows members to create profiles and “connections” to each other in an online social network, which may represent real-world professional relationships.
1. LinkedIn company page
The first LinkedIn Marketing Tool is the LinkedIn Company Page itself, it helps you promote your brand products and service, build connections with your peers, job seekers, targets, companies, professionals etc and give important updates in an ideal way possible.
You can also extend your LinkedIn company page to LinkedIn showcase page. This helps you market your company, brand, business unit, projects or any other initiative. Showcase Pages allows marketers and firms create a page for specific audience targeted with some customized messages and information. The LinkedIn Company page includes a link to your LinkedIn Showcase Pages and it helps you with better branding opportunities.
2. Sales Loft prospector
This one is a prospecting resource under LinkedIn Marketing tools, which helps you in quickly creating a list of leads and target LinkedIn account via a simple search.
The business owners who prefer so many marketing tools for boosting their sales and demand in the market, this is one of the best fit. It integrates most important sales tools and helps you expedite your B2B sales functioning in perfect harmony.
Sales tools that integrate Sales Loft Prospectors include DiscoverOrg, Sigstr, Owler, InsideView, Datanyze, and RingLead.
3. LinkedIn Sales Navigator
LinkedIn Sales Navigator makes social selling easy with sales tools that focus on helping you find the right prospects to build trusted relationships. This is one of the most important LinkedIn marketing tools for business.
Different features of LinkedIn Sales Navigator are-
- Lead recommendations
- Real-time update
- Account and contact import
- Account pages
- Advanced search with Lead Builder that helps you enjoy access to 400 Million professional profiles
- Social selling index dashboard that helps you measure your performance.
-Anushree Srivastava