2020 Digital Marketing Trends
2020 brings a great emergence of digital marketing culture for businesses in the country. New avenues and opportunities have opened up for companies to market and sell their products. The shift in marketing trends from traditional to digital demand companies to be tech-savvy. And those who fail to adopt digital ways would be thrown out of the race. To increase brand following and traffic, one must focus on the latest digital marketing technologies to give unparalleled experience to its customers. It gives an upper hand to the companies that adopt digital means for marketing.
The following are the digital marketing trends of 2020:
1. Video marketing
Videos are the most popular and influential content form that digital marketers use strategically to get higher rankings in search engines or to increase their website engagement and traffic. If done perfectly, it can boost up a company’s online presence.
2. Collapse of the influencer market
Brands invest excruciatingly high on influencers who give less ROI when compared to other marketing techniques. The markets will collapse as brands zero in on select individuals who drive results in organic promotion, and away from high-cost influencers who give little ROI.
3. More targeted Ads with a specific purpose
2020 will see a rise in mobile ad platforms including Facebook, Instagram, etc. These days’ people watch so many ads but receive minimal attention from the brands. Soon these ads would be created for specific goals and goal conversion.
4. Professional Live Video
Videos continue to help the marketers but the concept of live videos would help them have an edge over their competitors. That’s why they are continuously adding unique features to it. It’s a great way to connect with your audience and soon holding-a-phone-in-your-hand video would come to an end.
5. Personalized attention
Customizing the content as per the requirement of the customer is critical for digital marketing. Impersonalized emails and ads would no longer be entertained and soon, hyper-targeted personalized interactions will gain limelight. 2020 is the era where companies will incorporate personalization concept in every aspect of their marketing like personalized landing pages.
-Anushree Srivastava
