AN SEM CAMPAIGN
Search engine marketing (SEM) is a form of Internet marketing where marketers try to increase their website’s visibility in google through keywords and descriptions. It is primarily done via paid advertisements. If you’re looking to increase your website’s presence, then there are certain parameters that you have to take care of. To run a successful SEM campaign, below are the steps that play an important role in boosting up your website’s visibility-
1. Select right keywords –
The selection of right keyword phrases is very important as it acts as a base in ranking your website. You should go for keywords that your audiences use frequently. To aid you in this process, there are various keywords research tools that comply a list of highly searched keywords. You can also conduct brainstorming sessions and constant interactions with your best customers, sales; etc that can help you in knowing the right keywords.
2. Optimize the content of your website-
The prerequisite to optimizing your website is to make it search engine friendly. For optimization, search engines look for the underlying code of sites while visiting your website. Following steps can help you in optimizing your website and bringing it to the top-
a. Your content should be captivating.
b. Stuff your website with keyword phrases.
c. Focus on the quality of the Meta descriptions.
3. Submit your site for indexing –
Submit your website for indexing so that it is visible to your customers. It is important to index all your site pages. DMOZ.org is an open directory project where you can submit your website and sites approved by DMOZ is accepted by all the search engines.
4. Add quality links to your website-
Embedding quality links on your website is a sign of popularity in the eyes of the search engine. To increase the optimization level, marketers have to add links to their site from links of other sites so that your customers frequently visit. So, it is important that your site content is link-worthy.
5. Manage paid search advertisements –
Paid search advertisements are integral in today’s search engine marketing. For this, you have to bid on keywords and make your product interesting and desirable for your customers. To run a PPC campaign, you need to pay heed on things like Budget, Geotargeting, etc.
6. Measure the success of campaigns –
Measure the success of your campaign. You can gauge on CPC, ROI and also use Web Analytics for checking the progress of your website and monitor your position in SERPs.
-Anushree Srivastava
