LINK BUILDING TECHNIQUES
The content of your website and quality of the links that you include in it are two most important parameters that decide the organic search position of your website. Marketers have to take care that links included in their website should point out to content that adds value to their customers. Google looks upon these traits before ranking websites in SERPs. Therefore, it’s important that marketers create links and backlinks that improve the goodwill of their website. But link building is difficult, as you need to get links from trustworthy domains. To help you in creating a superior quality website, we’ve brought you 10 best ideas for link building that you can incorporate into your website-
1. Building links from broken links –
To build strong links in the website, marketers should know the art of link building by finding broken links of different sites and convincing the website owners to change broken links on their websites to yours. When you find a website with one or more broken links and if your content is not up to the mark, then try to reach out to the webmaster via email. They’ll put the link you’ve provided as a no site owner wishes to lead visitors to page 404.
2. Write testimonials on company’s site –
Leaving customer testimonials on company’s website is a great way to add backlinks to your website. Chalk down names of different brands/companies and see whether they use testimonials or not. Connect with those that have customer testimonials on their website. When you’re a customer using an offered product, there’s a high opportunity that you can get a link in exchange for testimonials.
3. Backlinks through infographic –
Infographics are visual presentations that add quality to the content of your website. Marketers should know about various resources that they could use to create their customized drag-and-drop tools. To share your infographic with your followers, you can either submit it to infographic websites who add introduce texts to it or you can create an HTML code to embed these infographics on your webpage.
4. Link reclamation –
Monitor your brand’s online mentions and checks if there is any link attached to it. In case there’s a link attached that suits well with your website, then immediately shoot an email to the webmaster requesting to place in links with your brand. There is a high probability that you will acquire backlinks for your website.
5. Backlinks from guest posts –
Guest blogging is the new player in the field of backlinks and increasing the traffic for blogs. It is a method by which people post blogs on others blog after getting their consent. It helps in landing backlinks from authority sites, preceded by building a content portfolio. With sites accepting guest posts, submit your piece of content to build back linking on your website.
-Anushree Srivastava
