WhatsApp Marketing Campaign
Marketing in today’s digital world is changing drastically. Digital marketing is slowly shaping the fate of the businesses. So, marketers are adopting the latest technology because they know digital marketing has a promising future. Somehow in this journey, WhatsApp, invented by Brain Acton and Jan Kaum in 2009, took a back seat. But slowly marketers are realizing WhatsApp marketing campaigns can act as powerful weapons to boost up the sales and reach the wider mass.
How to make the best WhatsApp marketing campaigns
WhatsApp doesn’t have business features so it’s important that campaigns are engaging and relatable. People should find it easy to share with their family and acquaintances. Marketers should also take notice that it shouldn’t offend them. This strategically works as it helps to build trust as well as the customer base.
- Portray a positive brand facade to your customers in WhatsApp and try to build trust.
- Offer one-on-one help to attract your customers towards your product.
- Don’t be dull with your content. Be innovative.
- Offer services and advice to your customers and give clear instructions to them.
- Focus on providing free content and don’t take customer services for granted.
- Scrutinize the market before starting the campaign.
Strategic ways to use WhatsApp marketing campaign
In order to run WhatsApp marketing campaign, it is mandatory to have a WhatsApp account on your phone, tied up by a single phone number. You can even use WhatsApp on your desktop but first, it has to be installed in your phone. After installing, provide necessary details, either manually or link your Facebook, to authenticate your account. Then a directory of contacts is created and people come to know that you have created a WhatsApp account. Now you can run your campaign through the following ways-
1. One-to-one chat
It allows you to connect with your customers in your list directly via chats, audio and video calls, etc. It is one of the most economical ways to get connected with your audience and spread your message.
2. Broadcast lists
Broadcast lists are like BCC of emails. WhatsApp marketing campaigns make use of these lists to send messages to a large number of people simultaneously. It acts like any normal message where the customer’s reply appears as a one-to-one message. Broadcast messages can be sent to 256 contacts simultaneously so it’s an effective way to reach out to the mass.
3. WhatsApp groups
Whatsapp groups encourage people to participate, respond and see other messages. It provides a wider platform to debate over various topics. Marketers share photos, videos, and audios, related to their product in groups so people get to know about them.
-Anushree Srivastava
